In an effort to expand voter turnout across the US, the presidential campaign of former Vice President Joe Biden and running mate Senator Kamala Harris announced the creation of Biden/Harris lawn signs for Animal Crossing: New Horizon, according to The Verge.
The former Vice President is running a close campaign to defeat incumbent President Donald Trump. According to FiveThirtyEight, the former VP is leading Trump in multiple polls across the country. With 63 days till the election, the race still has room to tighten.
Christian Tom, director for digital partnership for the Biden campaign released the following statement on the campaign’s behalf:
Since today marks the start of fall in the game and the leaves start to change color, we are introducing a staple for the season: Team Joe yard signs. As we enter the final campaign stretch towards November, this is one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together
This is not the first time a political campaign used video games to promote campaigning in an election. In 2016, former Secretary of State Hillary Clinton used Pokemon Go to place voter registration at PokeStops in states such as Ohio.
Recently, New York Congresswoman Alexandria Ocasio-Cortez used her social media platform to promote her video game playing. She has played League of Legends and Animal Crossing: New Horizon and connected with supporters through Summoner’s Rift and Nook Inc.
This marks a new precedent for esports’ role in sociopolitical affairs, and surely, we will only see more to come.