You heard it right: Faze Clan has announced that Nick “FaZe NICKMERCS” Kolcheff renewed his contract, extending it by three more years. One of the largest gaming brands and the most subscribed-to streamer on Twitch announced this via a press release on September 23.
“Gaming is now mainstream entertainment,” said Kolcheff in the press release. “I’m thrilled to extend my partnership with FaZe because they recognize and support the content we produce daily on Twitch and YouTube for our growing online community. The years ahead offer both FaZe and I a chance to continue to be at the forefront of gaming’s growth and I can’t wait to see how the millions of our combined fans react to everything ahead.”
This comes after what the press release calls a “successful first year,” and with an audience of over 10 million followers, almost 60 thousand subscribers, and consistent viewership in the range of 100 thousand, it’s understandable why.
NICKMERCS got his start playing Gears of War, later transitioning into Halo before now focusing on Fortnite and Warzone. After leaving 100 Thieves, he signed with Faze in 2019 and hasn’t looked back.
“Nick has reached legendary status in the gaming world,” Lee Trink, CEO of FaZe Clan, said in the press release. “Through immense talent and an incredible work ethic he’s become one of the most admired streamers in the world. Nick’s re-sign with FaZe is a proud moment for us.”
FaZe boasts an audience engagement metric of 14.4 million, according to an index published by Sharablee in an industry-first Global Esports PowerRanking™, giving them the number one spot. To put this in perspective, this is a higher engagement than the next nine esports companies combined. With the addition of Kolcheff, those metrics can only increase.
His audience appeal is massive, and he’s the type of person who, as The Verge put it, “seems like the kind of bro you’d actually want to get a beer with.” His approachable personality combined with his ability to appeal to less-targeted areas such as the Midwest is another reason the partnership continues to be successful. In a statement, FaZe said these attributes “[compliment] FaZe Clan’s entertainment-first approach to community-building and ensures it’s a brand that welcomes gamers of every background and interest.”
FaZe said that fans can expect to see new content, interactive community formats, and talent collaborations between NICKMERCS and FaZe Clan in the coming weeks.
The contract ends in 2023, but it’s likely Kolcheff will stay on for the foreseeable future.