The Call of Duty franchise is one of the most profitable video game series in the world, raking in more than $1 billion annually. However, it seems that Call of Duty Black Ops Cold War has fallen well-short of meeting expectations, at least compared to Modern Warfare (2019).
Call of Duty Black Ops Cold War (BOCW) has been out for about a month and half and it’s safe to say that BOCW has not had the release and reception that developer Treyarch and publisher Activision has expected.
Whether it’s the lackluster campaign, multiple bugs and glitches strewn throughout the game, outright bricked consoles, incredibly infuriating skill-based matchmaking (SBMM), the lack of legitimate Zombies content and the extremely rough development of the game – among other issues – it’s fair to say that BOCW is not the game that anyone has expected.
That said, BOCW is still a Call of Duty game so that should help with sales, right? Not quite, as it appears that the Treyarch-developed game is grossly underperforming expectations, especially compared to Infinity Ward’s Modern Warfare (2019).
$600 million is a number that’s not to be scoffed at. However, just comparing Modern Warfare’s sales with BOCW, it’s pretty clear to see that something is not right, especially since Warzone integration has been included with BOCW as well, something that Modern Warfare didn’t have the luxury of.
Considering how hawk-eyed Activision is regarding its profits, it’s fair to say the publisher already has plans in store for a situation like this. Case in point, a recent Microsoft Store leak shows a free-access event for BOCW’s only Zombies map – “Die Maschine” – will go live from Jan. 14 to Jan. 21. It should be noted players will only be allowed to play Zombies mode as of now.
Also, a new game mode – “Cranked,” where a player must kill a zombie within a time frame to stay alive – is set to release around that time, providing slightly more content. While this could be part of the “115 Day” celebrations – a celebration which plays off the number 115’s prevalence in Call of Duty Zombies and is launched on January 15th (1/15)– it could also be a way for Activision to give players a taste of BOCW’s offerings, which may dissuade players.
As was previously stated, BOCW has been fraught with issues since its release. Coupled with the fact there is a global pandemic still raging, it makes sense players are choosing to avoid a game that can cause more irritation, frankly speaking.
Whatever the case may be, expect Activision to make changes to BOCW in order to help grow sales, whether it’s more microtransactions or having paid downloadable content. Only time will tell what happens. Nevertheless, players best prepare their wallets because that’s the one thing Activision will be aiming for in the coming months.