Until 2017, E3 wasn’t even a public event – anyone wishing to attend had to verify a personal connection within the industry. But within four years, E3 has gone from an exclusive, closed-door affair to a highly accessible online convention.
E3 – the world’s largest gaming expo – recently announced the list of social media and video platforms which will broadcast or otherwise cover this year’s all-virtual event, and it’s astoundingly massive. Twitch, YouTube, TikTok, Twitter, Steam, Reddit, and Facebook are among the most notable for the North American audience, although tons of international outlets are signing on as well. Even Entertainment Weekly is on there, somehow.
“In collaboration with E3, each live streaming and video content service will broadcast E3 events and activities live, and each social media site will execute campaigns around the event that are relevant to their user base,” E3 stated in their press release.
But the excitement around this year’s E3 goes beyond its expanded accessibility. The event’s roster has added some incredibly exciting, unexpected, high-profile presenters. Among the recently announced companies are Square Enix, Sega, and Bandai Namco, as well as Gearbox Entertainment (Borderlands) and XSEED Games (Story of Seasons, Granblue Fantasy).
Of course, this is in addition to E3’s previously announced roster which includes Nintendo, XBox, Ubisoft, Capcom, and Warner Bros.
Huge announcements are expected all around. Perhaps the most hotly anticipated of all is whether we’ll get more information on Breath of the Wild 2, following Zelda producer Eiji Aonuma’s promise during February’s Nintendo Direct of more information later this year.
Many are especially tuned into the oncoming broadcast because of the emphasis the COVID-19 pandemic has placed upon streaming events. This event will set the precedent for what streamed events can look like in the COVID age, sending ripples through the industry as it takes shape.
The all-virtual E3 2021 will steam from June 12th through the 15th.