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League of Legends Champions Korea Reveals Rebranding for 2021 Season

Over the weekend, the League of Legends Champions Korea (commonly known as the LCK) ushered in a new era of change with a logo change and overhaul of its designs for the upcoming season.

Photo courtesy of LCK

In a statement made by the LCK, “Our new brand introduces a confident, contemporary design language that signals a bold new era for our league.” 

The LCK unveiled its new logo on Sunday replacing the original eagle and star from the last few years.

Original logo courtesy of Riot Games

“Made up of two simple triangles, it represents the past and the future, two sides of the rift — and the powerful outstretched wings of a bird in flight,” the statement said. “Our logo pays respect to the precise angles and star-inspired geometry our historical mark.”

With these changes, the LCK will also make changes to the international broadcasts from improvements within graphics and within Seoul’s LoL Park.

With this introduction, Riot Games also worked with the LCK over the fall to approve 10 teams into the LCK’s franchisement. The following teams will be playing in the LCK 2021 Season.

  • Afreeca Freecs
  • Damwon Gaming
  • DRX
  • Friot BRION (formerly hyBrid Fresh)
  • Gen.G
  • Hanwah Life Esports
  • KT Rolster
  • Liiv Sandbox (formerly Sandbox Gaming)
  • Nongshim Redforce (formerly Team Dynamics)
  • T1

The LCK’s rebranding and franchising follows earlier franchising efforts from the LCS in North America and the LEC of Europe. LoL Esports also made rebranding efforts ahead of the 2020 World Championship and will serve as the global headquarters for all regional and international competitions.

Also announced today was the start date for the upcoming split. The 2021 LCK Spring Split will begin on Jan. 13 and will end the regular season on March 28.

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