Bronny James, son of NBA star LeBron James, is officially the newest member of the FaZe Clan, the organization announced on Aug. 30. “FaZe Bronny” joins an already elite roster of athletes and celebrities to join the organization.
The announcement comes just two days after NBA all-star Ben Simmons joined the Clan as an investor and brand ambassador. FaZe Clan made the announcement on its Twitter account, posting a video showcasing a combination of Bronny James’ basketball and gaming skills.
Bronny is an avid gamer and frequently streams popular games like NBA 2K, Call of Duty: Warzone, Fortnite, and Apex Legends on his Twitch channel. Bronny was also featured in a Friday Fortnite video in 2019 alongside FaZe Adapt.
Bronny has a massive online following already. He has more than 5.5 million followers on Instagram, more than 4.3 million on TikTok, and more than 300,000 on Twitch.
The young phenom is the heir to the basketball throne as the son of LeBron “King” James, widely considered to be one of the greatest players of all time. James is currently a freshman playing for Sierra Canyon High School in Los Angeles and was the only player to appear in every game of the 2019-2020 season. At the young age of 10 years old, it was reported that Bronny had already received scholarship offers from multiple colleges. In June 2016, it was reported that he had offers from Duke and Kentucky, two of the top college basketball programs in the country.
The terms of the partnership were not disclosed by either party. James is ranked No. 24 on ESPN’s current list of the top high school basketball prospects in the class of 2023.
Bronny’s day is here. Watch out for this baller on the court and in your lobby.