On Tuesday, FaZe Clan announced that two-time NBA all-star Ben Simmons has joined the organization as an investor and their newest brand ambassador. Simmons will represent FaZe under the moniker ‘FaZe Simmo.’ The terms of his investment were not disclosed by either party.
Simmons joins a long list of celebrity investors in Faze including musicians Pitbull and Offset, pro skateboarder Nyjah Huston, and fellow NBA players Jamal Murray, Josh Hart, and Meyers Leonard.
Esports has become a hot investment for athletes. World-renowned athletes such as Kevin Durant, Michael Jordan, Alex Rodriguez, David Beckham, Odell Beckham Jr., and Shaquille O’ Neal are among those with stakes in competitive gaming companies.The Faze and Simmons connection is not a new one. The NBA star has been seen rocking FaZe gear and hanging with some of the teammates. Earlier this year, he appeared on the cover of Slam Magazine with FaZe Temperr. Simmons also recently took part in FaZe Clan’s #FIGHT2FUND initiative, which brought the entertainment and gaming community together to raise money for those affected by COVID-19.
“It’s a whole other level now,” Simmons told Esports Insider. “It’s more than just gaming, it’s a culture. It’s the perfect time to get involved with everything going on. I’ve always been very interested in the gaming world and I think this is the perfect opportunity. It goes deeper than just an investment for me, I have genuine friends in FaZe Clan.”
“Simmo The Savage” is a known gaming enthusiast and can be seen in his free time playing COD Warzone on his Twitch channel.
“Gaming is an important part of my life, and so it was a natural progression to personally invest in this industry,” Simmons said in a statement. “Faze Clan represents the pinnacle of the gaming culture, and I am really looking forward to connecting with new fans around the globe.”
As one of the NBA’s brightest young stars, Simmons has chosen to utilize his platform to not only connect with fans through gaming, but also to spread awareness through real social change. Also this week, Simmons launched his #DoMore initiative, an anti-racism call to action, aimed at combating discrimination in his home of Australia. Simmons is joined by a host of Australian athletes, as well as Australian actors Hugh Jackman and Margot Robbie to deliver a simple message: it’s time to ‘Do More.’