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How Did Valorant’s First International Offline Event Reach A Million Viewers?

Valorant’s first international offline tournament, Masters Reykjavík, has ended, featuring hype, upsets, a lot of tech pauses and most importantly, top-level competition. A great stage, colorful personalities, talented players, exciting matchups; when all these elements come together, the event reaching 1 million concurrent viewers becomes reasonable. However, there are three more crucial points that helped the tournament have all these viewers.

Valorant
Courtesy of Riot Games

Co-Streams

Co-stream is a marketing method widely used by companies nowadays to increase the viewership of their events. Before Masters Reykjavík began, Riot Games announced different content creators from various regions who would stream Masters Reykjavík’s games at the same time with the official channels. This gave viewers a chance to watch the games with the streamers they love, listen to their thoughts and have a great time with their community.

Shroud, one of the biggest streamers in the world, drew more than 300,000 viewers during the grand final of Masters Reykjavík. wtcN, the Turkish streamer, peaked at 100,000 concurrent viewers during the final, and there are tens of streamers who had the pleasure to follow Masters Reykjavík with their community. Co-stream plays a huge role in esports, and Riot Games has been benefiting from it already.

North America vs. Europe

The rivalry between these two regions goes back a long way, and it has been bringing disparate narratives in every esports field. This time, it was all about proving dominance for the first time in the presence of the world. Since Valorant was launched, there has been a debate going on: Which region is the best? 

Before the tournament started, most thought Europe was one step ahead of North America. However, NA fans had absolute confidence sending their best team to Masters Reykjavík: Sentinels. Fnatic, on the other hand, gained everyone’s trust and love with its young, bright roster along with the star of the event, Boaster. After six days of competition, It was the time for a grand final that everyone awaited for: NA vs EU. What did it lead us to? A million concurrent viewers.

Valorant Brings Everyone Together

When a new game comes out, it’s normal to see players moving to it from different titles. In Valorant, this transition literally has no boundaries. Many players made their switch to Riot Games’ new FPS, despite no FPS experience, and it brought many different characters in the scene together. Variety is good, and we’ve experienced it in Masters Reykjavík. A lot of viewers from different communities joined Masters Reykjavík’s hype train to watch their favorite players on the stage, and this helped the viewership count. In addition, seeing people from different regions merge with each other was wonderful to me.

Watching Valorant’s first LAN event was a satisfying experience for me, and it looks like around a million people agree. Reaching this viewership count in its first LAN event was a strong start for Valorant. There is no doubt that it’s going to increase with evolution of the game and fan involvement when the pandemic is over. A bright future is ahead for the Valorant community; don’t forget to enjoy the ride!

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